< idea crumpet & future lasso

Five by Five

These were part of a set of tongue-in-cheek icons to stir up intrigue for the company. The others were, ideagasm, mind grenade, buzz nuts, and conceptageddon. ‘Conceptageddon’ was explained like this: ‘When your creative team comes up with so many explosive concepts it feels like the four horsemen of the apocalypse are stampeding through your loins.’ (Put that in your pipe and smoke it!) My job was just to make them look pretty.