BBC World News and bbc.com have recently completed an extensive global research study into how people consume news content and the multiple screens they use to do so. This is exciting information for BBC Advertisers and potential clients. The brochure ‘leave-behind’ needed to highlight the relationship between the devices and news that is consumed across multiple screens in one day. The chosen solution for ‘Connecting the Story’ has die cut windows representing a smart phone, a tablet, a laptop and a TV that reveal the key snippet of info on the inside back cover: 3HRS 24MINS are spent on average each weekday by the people surveyed, consuming news.
More info and the PDF download version of the brochure can be found on the BBC Worldwide’s Advertising Research page
Mad animation stills from an YouTube ‘infomercial’ illustrated and art directed in collaboration with design agency 3Men and a Suit. Its advertising a business- to-business iPad app for dentists. For now we’ll just call him ‘Don-the-Dentist’.
Akasha Tribal BellyDance Website. “Here’s a load of belly dancing jewels, make me a website.” It’s got to be my best brief to date! Montage, jewellery, colour, composition and belly dancing. Perfect brief really. Roll over the buttons and you get even more jewels.akashatribal.com
PR Portfolio for the Fire Fighters Charity. The brief was ‘We like your style, do what you think works’. (Truly an enlightened client).
BETTY BUFF SKINCARE
A brand designed to be kitsch and flirty yet wholesome, using only natural ingredients. A full brand development, label design and product catalogue for sensitive skincare range ‘Betty Buff’ including natural scrubs, pamper packs and bath products.
Working for a ‘diverse city’, this recruitment campaign promotes the attractive proposition of working for Brighton’s council to a London audience. The campaign comprises a brochure, web site, exhibition stand and a set of press and tube ads and a bespoke montage.
A2 posters and flyers for London comedian Boe. ‘Mark my words’ and ‘Did I Say That Our Loud?’ shows. The Initial inspiration was the 1914 ‘Your country needs YOU’ war recruitment poster mixed in with a bit of graffiti grunge.